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Privacy Policy

Last Updated: May 22, 2025

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1. Introduction

Welcome to URBNmarket (the "Website"), operated by URBN Market Bethesda LLC ("URBN Market," "we," "us," or "our"). We are dedicated to creating curated artisan pop-up events that connect talented vendors with an engaged community within the United States. We are committed to protecting the privacy and security of the personal information of our Website users, prospective and current vendors, and event attendees who interact with us online ("you" or "your").

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This Privacy Policy ("Policy") describes how we collect, use, process, disclose, and safeguard your Personal Information when you visit our Website (urbnmarket.com), apply to be a vendor, subscribe to our communications, or otherwise interact with us directly. Our services and events are intended for individuals and vendors within the United States.

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By accessing or using our Website, applying to be a vendor, or providing us with your information, you signify that you have read, understood, and agree to our collection, storage, use, and disclosure of your Personal Information as described in this Policy and our Terms of Service (if applicable). If you do not agree with the terms of this Policy, please do not use the Website or provide us with your Personal Information.

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This Policy does not govern the data collection and processing practices of individual vendors participating in URBNmarket events. Each vendor is responsible for their own privacy practices and policies concerning the information they collect directly from customers.

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2. Information We Collect

We collect Personal Information in various ways, depending on your interaction with us:

  • 2.1. Information You Provide Directly to Us:

    • Identifiers: Such as your full name, email address, postal address, and telephone number.

    • Vendor Application Information: If you apply to be a vendor at an URBNmarket event, we collect detailed information necessary for the application and selection process. This may include, but is not limited to:

      • Your full name, business name, and contact details (email, phone, physical address, website, social media handles).

      • Detailed descriptions of your products, artistic process, and brand.

      • Photographs or digital representations of your products and previous market setups.

      • Information regarding necessary licenses, permits, or insurance (e.g., proof of insurance, food handling permits for food vendors).

      • Tax identification information, where legally required (e.g., for vendors based in the United States).

      • Preferred event dates and locations within the United States.

      • Any other information you voluntarily provide in your application (typically via our online application form, which may be hosted by a third-party service such as Jotform).

    • Communications: Information you provide when you contact us with questions, feedback, survey responses, or otherwise correspond with us (e.g., via email to urbnmarketbethesda (at) gmail.com or other designated contact channels).

    • Marketing and Communications Preferences: Your preferences in receiving newsletters, event updates, and other marketing materials from us. This may be collected via sign-up forms on our Website.

  • 2.2. Information We Collect Automatically When You Use the Website (Log Data & Usage Data):

    • Device Information: Information about your computer or mobile device, including your Internet Protocol (IP) address, device identifiers, browser type, browser version, operating system, and mobile network information.

    • Usage Information: Information about your interaction with our Website, such as the pages you visit (e.g., event pages, vendor lists, application pages), the features you use, the time and date of your visit, the time spent on those pages, referring/exit pages, clickstream data, and other statistics related to your usage.

    • Location Information: We may collect imprecise location data (e.g., location derived from an IP address or data that indicates a city or postal code level) when you access the Website.

  • 2.3. Information from Third-Party Sources:

    • Analytics Providers: We may receive aggregated information about Website traffic and usage patterns from third-party analytics providers (e.g., Google Analytics).

    • Social Media Platforms: If you interact with our social media pages (e.g., Instagram), we may receive information that you have made public on those platforms or information you share with us directly through those platforms. The information we receive is dependent upon your privacy settings with the social media platform.

    • Vendor Application Platforms: If you submit a vendor application through a third-party platform (e.g., Jotform, Google Forms), we receive the information you submit through that platform.

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3. How We Use Your Information

We use your Personal Information for various legitimate business and commercial purposes related to our operations within the United States, including:

  • 3.1. To Provide and Manage Our Services and Events:

    • Operating and maintaining the Website, including displaying event information and vendor showcases for our US-based events.

    • Processing and evaluating vendor applications for participation in our US-based markets.

    • Communicating with accepted vendors regarding event logistics, requirements, schedules, and payment of vendor fees.

    • Managing our relationship with vendors.

    • Responding to your inquiries, comments, and requests for customer support.

  • 3.2. To Improve and Personalize Our Website and Services:

    • Understanding how users interact with our Website.

    • Analyzing usage patterns to improve the Website's design, functionality, and user experience.

    • Developing new event concepts, services, and features for our US market.

    • Personalizing your experience on our Website.

  • 3.3. For Communication and Marketing Purposes:

    • Sending you administrative information, such as updates to our terms, conditions, and policies.

    • Providing you with newsletters, information about upcoming US-based markets, vendor opportunities, and other promotional materials that may be of interest to you, under your communication preferences and applicable US law. You may opt out of receiving these communications as described in Section 9 (Your Choices and Rights).

    • Promoting our US-based events and featured vendors through our Website, social media, and other marketing channels (this may include using vendor-provided business names, product descriptions, and images with appropriate consent or as per vendor agreement terms).

  • 3.4. For Security and Fraud Prevention:

    • Protecting the security and integrity of our Website, systems, data, and events.

    • Detecting, preventing, and responding to fraud, abuse, security risks, and technical issues.

  • 3.5. For Legal Compliance and to Enforce Our Rights:

    • Complying with applicable US laws and regulations, legal processes (e.g., subpoenas, court orders), or governmental requests.

    • Enforcing our Terms of Service, vendor agreements, and other contractual obligations.

    • Protecting our rights, privacy, safety, or property, and/or that of you, our vendors, event attendees, or others.

  • 3.6. For Analytics and Performance Monitoring:

    • Using third-party services, such as Google Analytics, to collect, monitor, and analyze information regarding your use of the Website to understand usage trends and improve our Website’s functionality. These third-party service providers have their privacy policies addressing how they use such information.

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4. Cookies And Similar Tracking Technologies

We and our third-party partners use cookies, web beacons (also known as pixel tags or clear GIFs), and similar tracking technologies ("Cookies") to collect and store certain information when you interact with our Website.

  • 4.1. What are Cookies? Cookies are small data files stored on your computer's hard drive or mobile device by a website. Web beacons are tiny graphics with a unique identifier, similar in function to cookies, and are used to track the online movements of web users or to access cookies.

  • 4.2. How We Use Cookies:

    • Essential Cookies: Necessary for the Website to function properly, such as enabling core site functionality and security features.

    • Performance and Analytics Cookies: Collect information about how you use our Website, such as which pages you visit and if you experience any errors. This information helps us improve how our Website works.

    • Functionality Cookies: Allow our Website to remember choices you make (such as your language or the region you are in) and provide enhanced, more personal features.

  • 4.3. Your Choices Regarding Cookies:

    • Most web browsers are set to accept cookies by default. You can usually instruct your browser, by changing its settings, to refuse all cookies or to indicate when a cookie is being sent. However, if you do not accept cookies or disable them, some features of our Website (such as vendor application forms or interactive event maps) may not function properly or may be unavailable.

    • For more information on how to manage cookies, please refer to your browser's help documentation or visit www.allaboutcookies.org.

    • You may also be able to opt out of certain interest-based advertising by using the opt-out tools provided by organizations such as the Network Advertising Initiative (NAI) and the Digital Advertising Alliance (DAA).

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5. Disclosure Of Your Information

We do not sell your Personal Information for monetary consideration. We may share or disclose your Personal Information in the following circumstances:

  • 5.1. Service Providers: We may share your Personal Information with trusted third-party service providers located in the United States who perform services on our behalf. These include:

    • Website hosting and maintenance providers.

    • Data analysis and analytics providers (e.g., Google Analytics).

    • Email delivery services (for newsletters and vendor communications).

    • Payment processors (if we process vendor fees or other payments online directly).

    • Vendor Application Platforms (e.g., Jotform): If you apply to be a vendor, your application information is collected through and processed by such platforms according to their privacy policies and our instructions.

    • Other IT and administrative service providers. These service providers are contractually obligated to protect your Personal Information and are generally prohibited from using it for any purpose other than to provide services for us.

  • 5.2. Event Partners and Promotion:

    • With your consent or as outlined in vendor agreements, we may share limited vendor information (e.g., business name, type of goods, website/social media links) with venue partners or for promotional purposes to advertise our US-based events and participating vendors.

  • 5.3. Business Transactions: If URBN Market Bethesda LLC is involved in a merger, acquisition, financing due diligence, reorganization, bankruptcy, receivership, sale of all or a portion of company assets, or transition of service to another provider, your Personal Information may be sold or transferred as part of such a transaction, as permitted by law and/or contract. We will endeavor to provide notice on our Website before your Personal Information is transferred and becomes subject to a different Privacy Policy.

  • 5.4. Legal Requirements and Law Enforcement: We will disclose your Personal Information where required to do so by US law, subpoena, court order, or other governmental request, or if we believe in good faith that such action is necessary to:

    • Comply with a US legal obligation.

    • Protect and defend the rights, property, or safety of URBN Market Bethesda LLC, our vendors, our event attendees, or the public.

    • Prevent or investigate possible wrongdoing in connection with the Website or our events.

    • Protect against legal liability.

  • 5.5. With Your Consent: We may disclose your Personal Information for any other purpose with your explicit consent.

  • 5.6. Aggregated or De-Identified Data: We may share aggregated or de-identified information (which cannot reasonably be used to identify you) with third parties for various purposes, including research, analytics, and improving our services.

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6. Data Security

The security of your Personal Information is of paramount importance to us. We implement and maintain reasonable administrative, technical, and physical security measures designed to protect the Personal Information we collect from unauthorized access, use, disclosure, alteration, or destruction. These measures include, but are not limited to, secure servers, access controls, and data encryption where appropriate.

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However, please be aware that no method of transmission over the Internet or method of electronic storage is 100% secure. While we strive to use commercially acceptable means to protect your Personal Information (including information submitted via third-party forms like Jotform), we cannot guarantee its absolute security. Any transmission of Personal Information is at your own risk. We are not responsible for the circumvention of any privacy settings or security measures contained on the Website or third-party platforms we utilize.

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7. Data Retention

We will retain your Personal Information only for as long as is necessary for the purposes set out in this Privacy Policy, unless a longer retention period is required or permitted by US law. The criteria used to determine our retention periods include:

  • For Vendors: The duration of your relationship with us as an applicant or participating vendor, and for a reasonable period thereafter to manage our records, facilitate participation in future events (if desired by you), and comply with legal or contractual obligations. Application data for vendors not selected will be retained for a shorter period as deemed necessary for record-keeping and potential future opportunities, unless you request earlier deletion where permissible.

  • For Website Users & Newsletter Subscribers: As long as you continue to interact with us or remain subscribed to our communications, and for a reasonable period thereafter.

  • Legal and Regulatory Requirements: Whether there is a US legal obligation to which we are subject (e.g., financial record-keeping).

  • Defense of Legal Claims: Whether retention is advisable in light of our legal position (such as regarding applicable statutes of limitations, litigation, or regulatory investigations).

When we no longer need to use your Personal Information for the purposes outlined, we will take steps to delete it from our systems or anonymize it.

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8. International Transfer Of Information

Our Website is hosted, and our business operations are based in the United States. If you access our Website from outside the United States, please be aware that your information will be transferred to, stored, and processed in the United States, where our servers are located and our central database is operated. The data protection and other laws of the United States might not be as comprehensive as those in your country. By using our Website or providing us with your information, you consent to this transfer, processing, and storage of your information in the United States.

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9. Your Choices And Rights

Depending on your US state of residence (e.g., California), you may have certain rights regarding your Personal Information. These rights may include:

  • 9.1. Access: The right to request access to the Personal Information we hold about you and to receive a copy of it.

  • 9.2. Rectification: The right to request correction of any inaccurate or incomplete Personal Information we hold about you.

  • 9.3. Erasure: The right to request deletion of your Personal Information under certain conditions.

  • 9.4. Opt-Out of Marketing Communications: You may opt out of receiving newsletters, marketing, or promotional communications from us by following the unsubscribe link or instructions provided in any email we send or by contacting us directly. Please note that even if you opt out of marketing communications, we may still send you essential non-promotional emails, such as those about your vendor application, event logistics, if you are a participating vendor, or significant updates to our terms or this Policy.

To exercise applicable rights, please contact us using the contact details provided in Section 14 (Contact Us). We will respond to your request following applicable US law. We may need to verify your identity before processing your request. For specific rights available to California residents, please see Section 15.1.

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10. Links To Other Sites

Our Website may contain links to other websites that are not operated or controlled by URBN Market Bethesda LLC, including links to vendor websites, social media pages, or third-party service providers (e.g., Jotform for applications). The policies and procedures we describe here do not apply to these Third-Party Sites. We do not endorse and are not responsible for the privacy practices or content of these Third-Party Sites. We strongly advise you to review the privacy policy of every site you visit.

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11. Children’s Privacy

Our Website and vendor application processes are not directed to, and we do not knowingly collect Personal Information from, children under the age of 13. If you are a parent or guardian and you believe that your child has provided us with Personal Information without your consent, please contact us using the details in Section 14 (Contact Us). If we become aware that we have collected Personal Information from a child under 13 without verification of parental consent, we will take steps to remove that information from our servers per the Children's Online Privacy Protection Act (COPPA).

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12. Changes To This Privacy Policy

We may update this Privacy Policy from time to time in our sole discretion to reflect changes in our practices, technology, legal requirements, or other factors. We will notify you of any material changes by posting the new Privacy Policy on this page of our Website and updating the "Last Updated" date at the top of this Policy. For significant changes, we may also provide a more prominent notice (such as by email to vendors or newsletter subscribers).

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You are advised to review this Privacy Policy periodically for any changes. Changes to this Privacy Policy are effective when they are posted on this page. Your continued use of the Website, submission of vendor applications, or engagement with our services after any changes or revisions to this Privacy Policy shall indicate your agreement with the terms of such revised Privacy Policy.

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13. Governing Law

This Privacy Policy and any disputes related thereto shall be governed by and construed in accordance with the laws of the State of Maryland and the United States of America, without regard to their conflict of laws principles.

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14. Contact Us

If you have any questions, concerns, or comments about this Privacy Policy, our privacy practices, or if you would like to exercise your rights, please do not hesitate to contact us:

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URBN Market Bethesda LLC

Email for Privacy Inquiries: urbnmarketbethesda (at) gmail.com

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15. Jurisdiction-Specific Provisions

  • 15.1. Notice to California Residents (CCPA/CPRA): If you are a California resident, you have specific rights regarding your Personal Information. These rights include the Right to Know, Right to Delete, Right to Opt-Out of Sale/Sharing (Note: "sharing" for cross-context behavioral advertising), Right to Correct, and Right to Limit Use and Disclosure of Sensitive Personal Information. We do not "sell" Personal Information in the traditional sense for monetary value. However, our use of certain third-party analytics and potentially advertising cookies might be considered "sharing" under CCPA/CPRA.

    • Categories of Personal Information Collected: As described in Section 2.

    • Purposes for Collection/Use: As described in Section 3.

    • Categories of Sources: As described in Section 2.

    • Categories of Third Parties with Whom Information is Disclosed/Shared: As described in Section 5.

    • Data Retention: As described in Section 7. To exercise your CCPA/CPRA rights, please contact us via the methods in Section 14. Authorized agents may also submit requests on your behalf, subject to verification. We will not discriminate against you for exercising your CCPA/CPRA rights.

  • 15.2. Notice Regarding Non-US Users: Our Website and services are intended for users located within the United States. We do not intentionally target or solicit Personal Information from individuals outside the United States. If you are accessing our Website from outside the United States, please be aware that your information will be processed in the United States as described in Section 8. If you are a resident of a jurisdiction outside the United States and believe your data protection rights may have been implicated in a way not addressed by this policy, please contact us.

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